news & agent tips

“Long-tail keywords” are keyword searches that are three words are more. They typically happen less often than generic searches in insurance, but they can be valuable because they are specific. The use of long-tail keywords often shows higher intent to purchase than...

Do you feel like you are losing business due to outdated phone technology or stuck in the past because your phone tech is not easily managed or updated? If your phone system doesn't have any business-relationship or efficiency-building features, you could be losing...

A good referral program is one of the most critical marketing elements for any independent insurance agency to grow its business. If you take care of your clients, they can offer an endless supply of referrals. Whether you use referral emails, incentives, or community...

How to Help Low-Income ACA Clients Health insurance is a complex system that can be difficult for those who are new to it to navigate – that’s where you come in. It is difficult for low-income clients to know where they should even start to look for health insurance...

The market for selling ancillary products will continue to grow both as great options to cross-sell and as a primary selling strategy – depending on your business plan. More carriers create plans and solutions for clients that combine products like an accident,...

Small businesses are essential to local economies and are rooted emotionally in buying and selling with friends and neighbors. The importance of small businesses, including insurance agencies, in rural areas and big cities, is shown in the benefits shopping local has...

Originally signed into law in 2010 by President Barack Obama, the Affordable Care Act (ACA) is a list of healthcare policies intended to extend health coverage to millions of Americans. It expanded Medicaid eligibility, created health insurance exchanges, prohibited...

As an insurance agent, you must get creative when marketing your insurance agency to stand out among the competition. You want to be the person that people come to first about their insurance needs and questions. Social media is a considerable way to draw in leads and...

Some of the most successful final expense insurance agents come from entirely unrelated industries – so don't be afraid to add final expense to your portfolio today! Today, we will go over everything you will need to know to successfully sell final expense insurance....