news & agent tips

One of the most essential yet often forgotten components of sales is building relationships. As an insurance agent, you are in the relationship business, and selling insurance products and services is a bonus. You have likely heard the phrase, "it's not what you know,...

With it being Memorial Day this week, our thoughts turn to those who have fought and died for our country. We also have 19 million brave service people who are no longer active duty that we can help and serve as our own “Thank you for your service.” Let us examine...

In the digital age, it is nearly impossible to go without some form of a digital marketing strategy. As time moves on, digital marketing will become exponentially more important than ever before. Today we're going to teach you the building blocks of a winning digital...

“Long-tail keywords” are keyword searches that are three words are more. They typically happen less often than generic searches in insurance, but they can be valuable because they are specific. The use of long-tail keywords often shows higher intent to purchase than...

Do you feel like you are losing business due to outdated phone technology or stuck in the past because your phone tech is not easily managed or updated? If your phone system doesn't have any business-relationship or efficiency-building features, you could be losing...

A good referral program is one of the most critical marketing elements for any independent insurance agency to grow its business. If you take care of your clients, they can offer an endless supply of referrals. Whether you use referral emails, incentives, or community...

How to Help Low-Income ACA Clients Health insurance is a complex system that can be difficult for those who are new to it to navigate – that’s where you come in. It is difficult for low-income clients to know where they should even start to look for health insurance...

The market for selling ancillary products will continue to grow both as great options to cross-sell and as a primary selling strategy – depending on your business plan. More carriers create plans and solutions for clients that combine products like an accident,...

Small businesses are essential to local economies and are rooted emotionally in buying and selling with friends and neighbors. The importance of small businesses, including insurance agencies, in rural areas and big cities, is shown in the benefits shopping local has...