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The Behaviors of “Buyer-First” Salespeople

The Behaviors of “Buyer-First” Salespeople

The term "buyer-first" has come up frequently recently, not just in the insurance world alone but in sales overall. Understanding what a "buyer-first" mindset is and how to implement one can substantially positively impact your insurance sales and success. What Is a...

3 Ways to Develop Better Relationships & Sell More Insurance

3 Ways to Develop Better Relationships & Sell More Insurance

One of the most essential yet often forgotten components of sales is building relationships. As an insurance agent, you are in the relationship business, and selling insurance products and services is a bonus. You have likely heard the phrase, "it's not what you know,...

Serving Those Who Served

Serving Those Who Served

With it being Memorial Day this week, our thoughts turn to those who have fought and died for our country. We also have 19 million brave service people who are no longer active duty that we can help and serve as our own “Thank you for your service.” Let us examine...

The Basics of a Winning Digital Marketing Plan

The Basics of a Winning Digital Marketing Plan

In the digital age, it is nearly impossible to go without some form of a digital marketing strategy. As time moves on, digital marketing will become exponentially more important than ever before. Today we're going to teach you the building blocks of a winning digital...

Long Tail Keywords & Why They Work for Insurance Leads

Long Tail Keywords & Why They Work for Insurance Leads

“Long-tail keywords” are keyword searches that are three words are more. They typically happen less often than generic searches in insurance, but they can be valuable because they are specific. The use of long-tail keywords often shows higher intent to purchase than...

5 Phone Features Every Efficient Insurance Agency Needs

5 Phone Features Every Efficient Insurance Agency Needs

Do you feel like you are losing business due to outdated phone technology or stuck in the past because your phone tech is not easily managed or updated? If your phone system doesn't have any business-relationship or efficiency-building features, you could be losing...

Do Referral Programs Really Work?

Do Referral Programs Really Work?

A good referral program is one of the most critical marketing elements for any independent insurance agency to grow its business. If you take care of your clients, they can offer an endless supply of referrals. Whether you use referral emails, incentives, or community...

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