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Congratulations!

Wow, congratulations! You’ve almost completed your course on Digital Marketing. That’s huge! By the end of this course, you should feel confident in your ability to create a buyer persona, create content for those individuals in each stage of the sales cycle, and you...

Introduction to Digital Marketing

About this courseIn this course, you will learn the basics of Digital Marketing, how to plan a marketing campaign, understand your audience, and much more. Professor:Jessica Adkins Duration:1 Hour Course OverviewCourse Resources This course is designed for insurance...

Congratulations- Look

Being an insurance agent who is successful with digital marketing can be difficult. Relying on sporadic social media posts and a static website isn’t going to work anymore. Digital marketing has become the expected avenue for most people to learn about businesses and...

Optimizing and Improving ROI

The final step to help you optimize and improve your ROI, it’s time to learn how to measure your marketing efforts. When you create your marketing campaigns, you should be segmenting them by topic, content type, and how they’re being delivered to your audience. Look...

Multi-channel Marketing

You’re almost ready to launch your marketing campaigns: you know who you’re targeting with your buyer persona, you know what type of content and materials you should create for your audience based on the stages of the sales cycle, now – let’s figure out how and where...