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Identifying the Modern Day Customer

The expectation of service is everchanging as the world continues to evolve. If we look throughout history it becomes apparent that we were extremely limited when we wanted to complain to or ask a question of a business. That is no longer the case! We are connected...

Congratulations!

Where to go from here? I’m loving the dedication! You now know more about what drives your customer needs and have some strategies to help you meet them! If you’d like to continue your customer exploration, join us as we take you through how to manage customer...

The Link Between Decision Making & Emotions

Let’s take a look at the link between decision-making and emotions. David Brooks in ‘The Social Animal’ discusses that we are not strictly logical beings, and will often, if not always, be influenced by our feelings when making decisions, including what to...

Buying Habits of a Contemporary Customer

In the digital era, shopping has changed, let’s consider the buying habits of contemporary customers and in particular millennials, as contemporary customers, we are becoming very discerning.Modern shoppers look to online sources to verify purchases. They will often...

Personalized Customer Experience

What is personalized customer experience? Let’s take a look! While many embrace the joys online shopping brings, the dizzy array of options, choices, add on’s, and sneaky pop-ups can be overwhelming. Many companies now look to personalize the shopping experience by...