Social Media Pieces That Target Baby Boomers

Baby Boomers are very active on social media platforms like Facebook! Agent Pipeline has created social media pieces you can use.

Fill out the form to the right to gain access to these social media pieces!


5 Tips When Marketing Your Insurance Agency to Baby Boomers

It’s hard to believe there are over 76 million people who fall into the Baby Boomer generation. It is a unique generation filled with Medicare eligible who want to get the most they can out of every tire and some of whom refuse to retire quietly (though the pandemic did force many into retirement.)

Contrary to popular insurance agent belief, marketing to Baby Boomers does not only include sending direct mail pieces! Baby Boomers, who are becoming Medicare eligible every day, are highly-engaged and an active audience who spends a lot of time online – in fact, according to Adshark Marketing, they make 20% more online purchases than Millennials. Additionally, 68% of Baby Boomers own smart phones and Facebook use has grown fastest among this generation since 2012.

Fun fact: While 68% of the Boomer population owns a smartphone, they are more likely to be accessing the internet using a desktop, laptop, or tablet. Click here to continue reading.