Branding is crucial to any growing insurance agency’s success. Having a successful brand can set you apart from your competitors – it is how customers and prospects identify and connect with your agency and employees. It should be what your agency stands for and who it strives to be.
When creating your agency’s brand, keep these things in mind.
Define your agency’s mission.
Dig deep. How does your insurance agency set itself apart from others? Why do you offer a better customer experience? How do you offer that? Put yourself in clients’ shoes and think about what you want them to see when they think of your insurance agency. Make sure to spend an ample amount of time crafting this mission statement. Refer to it often to make sure you stay true to your vision.
Find your agency’s voice.
One of the most important things to have a strong brand identity is choosing – and sticking to – a voice for your insurance agency. Do you want to be conversational? Do you want it to have a professional tone? Formal or informal? Do you have a sense of humor? Make sure this reflects your brand mission and purpose and needs to resonate with your target market across all audience channels, such as social media.
Make sure your agency’s logo and colors reflect your brand identity, as well as the photography. Make sure these resonate with your brand voice and mission as well. Ensure all of your imagery both online and in any printed marketing materials math your brand and that it all follows your brand voice.
Consistency is key.
The most important part of branding is staying consistent and that all of your marketing efforts align with your mission.
When it comes to helping your insurance agency succeed, Agent Pipeline’s top-notch marketing department can help! Call today at 800.982.4692