Social Media Tips for Insurance Agents
As an insurance agent, if you aren‘t using social media, you are likely missing out. As technology evolves, insurance agents must be willing to adapting to change and use up-to-date technology. Social media gives you the ability to engage with prospects and grow your book of business daily. It‘s just as important to be sure what social media platform works best for your targeted audience. It isn’t easy to be effective if you aren‘t using the best platform to reach your desired audience.
A study from Pew Research Center shows a rapidly growing demographic group of social media users are people of age 65 and older. Forty percent of seniors use social media platforms, and there are no signs of slowing down. Let‘s look at some tips to help you get active and take advantage of the opportunity to use social media.
Now that you are getting active on social media, you need to determine what platform is best for the audience you intend to reach.
Using the best platform
As a Medicare insurance agent, you are looking to connect with prospects turning 65 and older. The recommended platform for this demographic is Facebook. According to Pew, 62 percent of users online ages 65 and older use Facebook, and 72 percent of 50 to 64-year-olds use Facebook. If you want the best results engaging with seniors, it‘s a must to make Facebook part of your social media efforts. Seniors are growing their presence on other social media platforms too. Feel free to explore other platforms and see what works best for you.
Create Useful and Relevant Content
Prospects go online for a reason, with the most popular being for information and shopping. You want to make sure to post information prospects want and need. If you are just starting using social media, you may want to start with short, summarized content, but be sure to add images that support it. Whether you choose to use blog posts, infographics, videos, etc., your content must be relevant to your prospect‘s and client‘s needs. For example, if you target the T-65 demographic, you will want to provide information about the basics of Medicare.
Be Consistent and Post Regularly
It‘s necessary to reach your followers regularly to establish your presence on social media. For Facebook, a good rule of thumb is to post once a day. It‘s also a good idea to pay attention to times of the day and week that are best for posting. When you put content out there, you want to make sure your followers see it.
Share Content from Industry Experts
Although it’s essential to create and share your own content, sharing posts from other industry experts is beneficial. In doing this, you will establish relationships with experts in the insurance industry while increasing your social media visibility.
Interaction: Like, Comment, and Share!
Social media is made for interaction. It is the perfect platform for your clients and prospects to speak and interact directly with you. Make sure you are responding to all comments, reviews, and inquiries as possible. Interacting does two things; first, it allows you to earn trust from followers and helps Facebook recognize you as a valued community member – which increases visibility.
Get creative with your posts. Not all insurance agents have access to a marketing team or designers. There are tools and resources you can use on your own for free or at a low cost. One recommended resource is Canva.com, it’s a web-based drag and drop design platform. Canva is user-friendly, and there are many images, templates, and fonts available to use. Canva is just one of the many resources that can benefit you and help you create a digital presence.
Analyze and Adjust
When you first start, you may not have a solid grasp of exactly what your followers want. It’s important to look at your analytics to determine what was successful and what was not. As you begin to learn your audience and the content they want, you can adjust your future posts to fit the need. Remember, keep your main goal in mind when analyzing and adjusting your efforts.
Social media is a great way to connect with your clients and prospects and identify yourself as an industry expert. Remember, technology is always changing, so it’s essential to keep up with the changes and the best ways to reach your audience. Don’t be afraid to explore and try different methods and platforms to establish your presence and grow your business.
If you would like more tips and information on establishing a digital presence and getting active on social media, contact Agent Pipeline’s experts.