5 Ways to generate Free Medicare Leads

Written by Lexi Williams

September 24, 2020

5 Ways to generate Free Medicare Leads


There are many options for insurance agents to generate leads that will give you an edge over the competition. Let’s explore some creative ways to generate free Medicare leads and tap into the Medicare market’s full potential and increase your earnings at the same time.


    1. Ask for Referrals
      Referrals or word of mouth may be the oldest, best, and least expensive ways for insurance agents to generate Medicare leads and grow your business. Over time word of mouth marketing has proven to be effective and possibly the most convincing. People are more likely to buy when referred by a friend, according to a study from Neilson. Once you have sold a client, that client should become yours for life. If you treat them right, continue building relationships, and maintain contact. Your current clients are an asset for generating free Medicare referral business from friends and family. Those types of referrals usually lead to sales, which also leads to more referrals. Did you know that 84% of consumers trust referrals from friends and family? Just imagine how many potential clients you could be missing out on by not asking for referrals. When asking for referrals, it’s essential always to have your information on hand. Have your clients store your contact information on their phone, provide them with business cards, ask them to like and share your Facebook page, etc. 

      The thought of asking may feel uncomfortable, which is why it’s crucial to prepare. Here are a few tips on how to ask for referrals:

      • Make a script and practice it until it becomes natural.
      • Ask consistently
      • Make your client feel needed.
      • Ask leading questions, such as, “Do you know anyone at church…” or “Do you have any friends who are turning 65 this month…”


    2. Form Community Partnerships
      As a Medicare insurance agent, your community needs you and depends on you. You’re not selling. You’re helping. Get involved in your local organizations and community groups. You can volunteer at senior centers, food banks, and many other places. It helps you establish a presence in your community and be identified as the Medicare insurance expert. You will become the go-to person for everyone’s Medicare needs, all while doing some good in your community.

    4. Create a Digital Presence
      Medicare-eligible individuals are more tech-savvy now more than ever. They are online and on social media platforms. To establish a digital presence, you’ll need a website that looks good and functions well in addition to getting active on social media. Among the various platforms, Facebook takes the lead with the presence of Medicare eligible. In fact, 62 % of seniors online are 65+, and 72% are between 50 and 64. (Facebook Stats) When you post on Facebook, you already have a great audience. Facebook is essentially one of the ideal places to generate free Medicare leads. People go online for many reasons, to shopping and learning among the top.

      By branding yourself as the insurance industry expert, it creates trust and demonstrates experience. Building your page with branding and educational materials is an excellent method to receive free Medicare leads with little effort.

      Let’s look at a few ways to establish a digital presence:

      • Post content beneficiaries want and need
      • Post frequently
      • Interact with potential beneficiaries and other insurance agents
      • Follow compliance guidelines

    6. Host and Network with Seniors at Events

      Networking is crucial to establishing and building relationships. Insurance agents have a couple of options when it comes to networking at events. You can either take advantage of attending current events or create an opportunity and host your own. Events allow you to present information and have a personal one-on-one conversation. Many people who show up to these events seek information and direction, which is an excellent benefit for insurance agents.

      Here are a few events you could host both physically and virtually to help generate free Medicare leads.

      Free Webinars or Seminars to discuss relevant Medicare insurance topics

      Free Q&A sessions, this would be an open forum for beneficiaries to ask any questions regarding Medicare insurance.

      The sole purpose of this is to set yourself apart from your competition as the authority and trusted source for all Medicare insurance needs.


    8. Personal Contact

      Insurance agents never stop prospecting. Other methods we’ve discussed are designed to reach a specific audience. However, having random conversations in public settings can also be effective. That doesn’t mean to approach random people about purchasing insurance, but rather engaging in conversation. If you make a connection, you could end the conversation by giving them your business card and saying, “if there’s any way I can ever help, give me a call.” When they need Medicare insurance or know of a friend or family that do, you may be the first insurance agent that comes to mind. You’ve successfully turned a random conversation into a free Medicare lead.

      Whether you are just starting as an insurance agent, you don’t have a budget to purchase leads, or simply want to keep more money in your pocket – follow the methods and tips above. Not only will you generate free leads, but high-quality leads to help you close more Medicare insurance sales and unlock your full potential.

      If you’d like to learn more about generating Medicare sales and growing your business, contact the professionals at Agent Pipeline.

      We offer dedicated support for your unique business model with back-office support, marketing tools and technology, compliance reviews and assistance, enrollment platforms, one-on-one consultations, and much more! If you want to take your business to the next level – Call us today to find out more.

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