5 Ways to Build Your Online Presence

Written by Jessica Adkins

October 29, 2019

5 Effective Ways to Build Your Online Presence

When you look for a local restaurant, a store, or even research a specific-product, you likely go to a search engine on your phone or computer or utilize a voice search tool like Siri or Google Assistant.

When you search, there will be brands that dominate the results. In many cases, there will be brands that are impossible to ignore; you will see their Google Business page, their website, social media pages, and reviews.

This buyer journey is not unique. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business.

It’s imperative that your insurance agency has an online presence.

Having an online presence for your insurance agency will help your local consumers find your agency before they are aware you exist, and it helps them learn about your reputation before any contact is made.

What is your insurance agency’s online presence? An online presence is defined by how easy it is to find your insurance agency online. It’s essential for building your insurance agency’s reputation, and providing visibility to your products and services when your community members are searching for related keywords.

Make a website
Not to be repetitive, but again, to show up online, you have to have a website online. Besides social media, one of the first places people will go to find out more about your insurance agency is your website. Your website can show off your agency through colors, text, video, images. You’ll appeal to your customers’ pain points and create a solution to their problems in black and white. To make a website, there are many solutions you can use including Wix, WordPress, and Joomla.

Have a social media presence
Being on social media is a necessity for insurance agents. In fact, in 2019 there are now 3.2 billion people on social media globally, so social media is a crucial tool for reaching your intended audience on whichever platforms they prefer. Having a social media presence instills trust in your current customers and prospects. Social media is also a great way to build your credibility and reputation and showcase your agency! When potential customers are searching for “local insurance agents” the first place they’ll look is social media to see what you’re putting out there and what people are saying about you.

Develop relationships
Developing relationships is a meaningful way to build an online presence. For instance, if you have a relationship with the local news anchor or radio personalities, they may feature you on their show. The same can be said for online – now that most TV and radio stations are utilizing digital streaming such as iHeartRadio, iTunes, SoundCloud, and other services. Forging relationships with others in the insurance industry will ultimately help you show up online. You may be interviewed and featured in online industry blogs, articles, or podcasts!

Get email addresses
One of the top ways to build your online presence is to create and grow your email list. An email list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis. Having an email list helps you get in your customers’ inbox – sending them updates on local events, product releases, and reminders about upcoming enrollment seasons.

Claim your Google business page
It’s one thing insurance agents need most: claiming their Google business page! Ensuring your insurance agency has a Google business page can help increase your local search engine results. Pairing a business listing with reviews, a website, social media pages will help improve your listings for “insurance agents near me” and “insurance agencies for medicare.” This process is free and relatively simple, click here to add or claim your insurance agency on Google now.

These local SEO (search engine optimization) marketing strategies can help you build an online presence for your insurance agency. Though it requires some effort, over time it will pay off with increased sales and better awareness in your community of your insurance agency. Questions? Give us a call to learn more at 800-962-4693.

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