It’s required by law if you collect personal information.
It’s required by many third-party services you may use.
- You use remarketing to advertise your products or services through Google AdWords’ platform
- Google is showing your ad to users on websites that they visit after visiting your website, and
- How a user can opt out of this remarketing campaign
Your clients are interested in their privacy.
Now more than ever, people care about their privacy, especially when it comes to their personal information online. We already have rules and regulations in place from CMS about compliance with PII, and it’s important to continue to protect your client’s and prospect’s information on the world wide web.
Use this legal requirement statement as a way to showcase how you handle a user’s personal information and provide as much clear, accurate, and thorough information as possible to ensure your users feel safe, comfortable, and informed.
And don’t disregard common practices on how to make this kind of legal statement available to users. Users look for links to Privacy Policies in the footer of a website. You should always include visible links to your legal agreements across all pages of your websites – even if it’s a simple landing page.
- Writing an Effective Website Privacy Statement