5 Tips to Get Your Agency’s Email Marketing Efforts to Convert

Written by Gracie Kimble

January 24, 2019

5 Tips to Get Your Agency’s Email Marketing Efforts to Convert

Email marketing has been around for a while now. When it was fresh and new, customers and prospects were ecstatic to sign up and receive “exclusive” emails from their favorite insurance agencies. Now, the tide has turned. Insurance customers and prospects can find emails from insurance agencies annoying or bothersome. So, how do you still create emails that convert?

  1. Create an Enticing Subject Line

First of all, before anything else, you have to get your customer or prospect to open the email. To do this, you should condense and use the most enticing parts of your e-mail in the subject line. Have you ever heard of clickbait? Well, creating an attractive e-mail subject line is a little bit like that, but you should always make sure that your subject line pertains to the e-mail itself.

  1. Add Some Fear of Missing Out

Your customers and prospects will act more quickly if they fear they’ll miss out on a great deal. Using phrases like “limited time only” and “Click here for a discount on _____!” will help to create that sense of urgency that is needed to get your customers clicking and thinking about your insurance agency.

  1. Keep It Simple

Making the body of your e-mail challenging to follow is detrimental to your conversion rates. If the topic of your email is complex, consider simplifying it. Customers and prospects will be more likely to convert if you focus on one single point you would like to get across. Keep your insurance marketing message simple and present it so that your customers and prospects can easily understand your point.

  1. Personalize Your Emails

Personalization is everything in marketing. Customers and prospects like to feel valued, and by personalizing emails, you’ll see your conversion rates go up. For example, customize the subject line by including the recipient’s name. You can also speak directly to the customer in the email, that will help your message to seem more personal.

  1. Test Everything

Assuming that you know exactly what your customers and prospects want from your marketing efforts is never a good idea. The best thing you can do is test. Instead of guessing which email or marketing piece will do the best with your customers, conduct a test. First, get a sample size from your list of recipients. Split that list in half and send one half an email with a different subject line than the other. After some time, check to see which email got more conversions and opens. You can conduct tests like this with most marketing pieces, not just emails.

Email marketing is crucial for insurance agencies and independent insurance agents today. Email is the primary way to send out new product releases, news updates, and more to insurance customers and prospects. Implementing these five tips can help increase your conversion rates immensely. For more assistance and guidance with your email marketing efforts, contact your Regional Sales Associate at 800-962-4693 or visit Agent Pipeline’s website at www.agentpipeline.com.


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