How to Make Your Business Senior-Friendly

Written by Gracie Kimble

October 9, 2018

Clients are the most important thing to agents. Their business is absolutely essential to the success of every agent. Creating an environment in which a client can thrive will be beneficial to your business and the clients you serve. The question is: how do you achieve a client-friendly business?

To start, you need to know your client. Most agents that deal with Medicare are dealing with people of the Baby Boomer generation. These people are in their late sixties to early seventies. Understanding the wants and needs of this specific clientele is the key to creating an agency centered around them.

In recent years it has been observed that the Baby Boomer generation is not your typical senior citizen. They have become much more in tune with their bodies and seem to take better care of themselves. For example, many seniors have a daily exercise regimen and a healthy nutrition plan. Participating in this type of lifestyle helps to make the aging process a lot more fluid.

It is vital to have an office space that fits the needs of your clients as well. As people age, you begin to see a mental and physical decline, so it is imperative to ensure the space you provide for them is safe and makes them feel comfortable. Take a look at the layout of your space. Is it simple? Is it easy to access? While those things are essential, it is also crucial to make your area feel welcoming.

Adopting meeting techniques that fit the needs of your clients is necessary to provide the best service to them. Being clear and concise but also detailed enough, so the client understands what he or she is getting themselves into. Make sure to keep notes during the meeting and provide your client with the information they need to feel comfortable and secure. Many people are wary of giving out their personal information, especially if it will be managed through an online service, therefore it is essential for you to ensure them that it is secure.

Lastly, make sure the material you provide the client with is fit to their needs. The print on items that include information for them should be larger. Marketing items should be clear and concise. Simplicity is your best friend when working with senior citizens, or even people of all ages. Make sure that the message sticks out and that the contrast of the print and the paper or background it is on is strong.

These few tips are great ways to make your business more senior-friendly. Clients will appreciate it, and they will be more likely to recommend your business to friends or family.


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