The Secret “Rule of Seven”

Written by Gracie Kimble

September 20, 2018

If you’re new to insurance sales, do you struggle with developing marketing strategies to help get your brand and product recommendations to your clients? Here is some information on a great rule to apply when conveying your message to current or prospective clients!

The Rule of Seven

The rule of seven is a simple marketing technique. This rule has been around for decades, and many prosperous agents say that it plays a huge role in their marketing strategy. So, what is the rule? The rule of seven states that a prospective buyer should see or hear your marketing message at least seven times before they would be willing to buy the product you’re selling.

How Does This Apply to Me?

You may be wondering, “Why does this rule apply to me?”. Well, as an agent, marketing the products you sell is very important. Having a successful marketing strategy is a major key to selling your product.

Why the Number Seven?

So why the number seven? It’s not so much about the number, but how the message is presented. A client will be more inclined to buy a product once they understand the message you’re trying to send. Being clear and concise with your wording is a great way to simplify a message that may not be easy for some people to understand. Getting the message across may take several attempts, but seven is your lucky number!

How Do I Use It?

It is important to remember that in today’s digital marketing age; people are bombarded with tons of information on a daily basis. Because of this, you want your message to stand out but also be short and sweet. Successful insurance agents often utilize technology to convey the message they’re trying to send. For example, social media is an amazing way to market your message. On various social media platforms like Facebook, Instagram, and Twitter, you can communicate with your target audience multiple times throughout the day.

When Is the Best Time to Use It?

The best time to use the rule of seven is any time you are trying to sell a product to a prospective or current customer. Being engaged with your message multiple times will help to persuade your clients into purchasing what you are selling.


You May Also Like…

The Importance of Networking for Insurance Agents

The Importance of Networking for Insurance Agents

Networking is an effective way to communicate and build relationships among each other, create partnerships, and potentially expand your insurance agency. However, the pressing question is, what is the best way to network as an insurance agent?

read more