A Guide for Local Trade Shows & Fairs

Written by Jessica Adkins

June 22, 2017

One of the most effective marketing strategies in our industry is to set up a booth at a local trade show, health fair or community festival. When you are planning your booth, it’s important to remember your target audience. You only get one shot to make a great first impression on prospects!

Q. What do I need in my booth?

A. There are many items you may need to have a successful marketing experience at a trade show or fair.

Promotional Items – people love free items! You can purchase many promotional items in bulk and customize them with your name, number, website address, and much more! Some of the most popular promotional items include: ink pens, totes, magnets, calendars, and water bottles!

Giveaways – Although you can use your promotional items as giveaways, a great way to incentivize prospects to give you their contact information is to offer something spectacular! Think of something as simple as a gift card for a dinner date or a gift card for gas. Ask for business cards for entry; have a sign-up sheet waiting, or use your iPad or Google form.*

Consultation Section – It’s absolutely important that you create an area where you can have private conversations with individuals who are interested in products or learning more.*

Your Business Cards – Don’t forget your business cards. Pass them out to everyone you meet, even if it’s in passing.*

Nice Tablecloths – There is something to be said for presentation. Even if it’s not branded with your agency name or logo, having a nice tablecloth to display your product information/brochures makes a huge difference.

Product Brochures – Provide product guides and brochures for plans that are available to market. Remember to remain compliant and follow all of the guidelines set forth by carriers before exhibiting any carrier & product information.*

When marketing MA or PDP, additional rules & disclaimers apply. Ensure you remain compliant and contact complianceboard@agentpipeline.com before proceeding with the practice shown above ending in an asterisk.

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