WellPoint is the king of the Blues. Through its subsidiaries, the firm provides health coverage to some 34 million members. One of the largest health insurers in the US, it is a Blue Cross and Blue Shield Association (BCBSA) licensee in more than a dozen states (where it operates under the Anthem, Empire, and BCBS monikers) and provides plans under the Unicare and CareMore names in other parts of the country. Plans include PPO, HMO, indemnity, and hybrid plans offered to employers, individuals, and Medicare and Medicaid recipients. It also provides administrative services to self-insured groups, as well as specialty insurance products.